2 years ago, we ventured into a new stream of business - providing mobile alerts for K12 schools in India. Since then, our paying customers have scaled up as follows:
March 2012 – 1 school
March 2013 – 20 schools
March 2014 – 150 schools
Now we want to scale this up to up to:
March 2015 – 800 schools
March 2016 – 5000 schools
March 2017 – 12000 schools
India (pop. 1.2 billion) has 170,000 K12 schools. Average students per school are 1000.