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Sustainable Reference

SURE! is the paradigm-shifting universal sustainable scoring system for products, lifestyle, companies, cities and beyond.

  • Stage Full Product Ready
  • Industry Clean Technology
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded September 2009
  • Employees 15
  • Website

Company Summary

Cities need sustainability and sustainability needs cities. We created SURE! to help them to become more sustainable. It will change the city economy by helping citizens, companies and city halls to create a more sustainable society and a green economy. Cities put a lot of money in sustainable programs that are boring and old-fashioned. SURE! is a 365/24 program measuring cities sustainability.


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    Andy Bäcker
    CEO & Founder

    M.Arch, LEED AP. Univ. of Michigan, is a worldrenowned
    expert in sustainable development. Since 2000, has worked on
    projects for IBM, Ford, ArcelorMittal, GAP, Harvard University, Herman Miller,
    Iberdrola, Guggenheim Foundation, W. McDonough. Professor at IE University.

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    Esteban Sancho
    Business Development, Director

    Masters of Science in Electronics Engineering from the Polytechnic University of Madrid. Esteban has extensive experience in the electrical engineering and energy industry and is continuously pursuing his passion in renewable energy and energy efficiency. A native of Spain, Esteban has worked and studied all over the world to gain insightful knowledge and perspective in the energy industry.

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    Patricia Valdes

    Specialized on Corporate Social Responsability and sustainability. Totally convinced that businesses are part of the solution.

    Dynamic person with teamwork spirit, responsibility, initiative and creative thinking skills.
    Able to form effective relationships with people, and influence the thinking of others.
    Motivated by other cultures and international environment. Globally mobile

    Passionate about marine issues and sustainability.

Previous Investors

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    Gubernamental grants