Sunny Day Fund

Sunny Day Fund is a pioneer in workplace emergency savings technology, in high demand after the passage of Secure Act 2.0.

  • Stage Product In Market
  • Industry Software
  • Location Falls Church, VA, USA
  • Currency USD
  • Founded March 2019
  • Employees 8
  • Incorporation Type C-corp
  • Website sunnydayfund.com

Company Summary

Sunny Day Fund is a pioneer in the new workplace emergency savings (ESAs) market, amplified with the passage of Secure Act 2.0. With CARR rapidly approaching $1M, Sunny Day Fund enables better Savers through payroll automation and proprietary behavioral rewards. Sid (ex-Accenture, UVA PhD) and Ernesto (ex-CIO of Workday) founded Sunny Day Fund based on their own personal experiences and passion for worker financial well-being.

Team

  • Sid Pailla
    Founder & CEO

    - Started SDF to solve a problem that has personally impacted him
    - Full time on SDF since March 2019
    - PhD in Systems Engineering (research focus on how behavioral economics impacts tech design and delivery); MBA
    - At his previous startup, Sid enabled 14M South Africans to message with non-profit partners through SMS+cloud communications technology
    - Was a distinguished M&A tech strategy consultant with Accenture, where he also received a patent

Advisors

Previous Investors

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