Default company panoramic image
7264721d 6cb0 4b68 bd75 4a0300366cae

SumSmart IP Limited

A new back support to reduce spine loads to stop pain. It helps healing yet you stay highly mobile. Low profile - simple patented NZ design.

  • Stage Prototype Ready
  • Industry Medical Devices and Equipment
  • Location Auckland, New Zealand
  • Currency USD
  • Founded February 2009
  • Employees 1

Company Summary

SumSmart IP develops IP, for commercialisation, for small companies that do not know how to do this. It is important to take ideas "all the way" from the concept to commercial delivery. Ideas are thinking. Selling products is executed thinking. Customers for this first device are all the 80% of transitory back pain sufferers in the world. Unlike elastic braces, this support removes load from the spine. It helps a back to be out of pain and heal.


  • Default avatar
    Mark Appleton Hildesley

    Entrepreneur, father and husband. Mark is a US born and trained Engineer that has worked on prototyping, IP, design, sports and industrial projects for the last 12 years. Assembling and managing teams of experts and learning to identify critical needs and effective development paths has been the focus and pursuit of the last nine years in NZ. Mark's range of commercial exposure ranges across large public corporate, state and private companies.

  • Default avatar
    Derek John Goldfinch

    Derek has been and Engineer and Designer in New Zealand for the last 8 years. Entrepreneurial, decisive and adventurous, Derek combines his extensive industrial experience with a good understnading of practical hands on economics to deliver mechanical designs that are effective, efficient and most importantly buildable for the purpose and price expected. Derek has had extensive experience in injection molded plastics and vacuum applications.

  • Default avatar
    Donald Joseph Woodward
    Advisor, Founder and User

    Donald was the concept originator for the first device. An owner user that typifies the way that New Zealanders get things done. Donald new what he wanted to achieve and never let any obstacles get in the way of achieving that end. His experience and determination have been an inspiration to the company.


  • Default avatar
    PL Berry & Associates
    Default avatar
    Hart & Associates

Previous Investors

  • Default avatar
    Donald J. Woodward