Arshiya Kherani is a practicing Muslim woman who wears hijab and runs, does yoga and plays soccer. Arshiya is constantly up against the market norms that exclude modesty, and as a member of the target demographic, she can bring experiential expertise to Sukoon. Her finance background enables her to drive Sukoon’s financial planning, and she has extensive relationships across fashion and business.

Anum Ahmed is a Muslim woman who doesn't wear hijab, but still tries to remain modest in her hiking and running adventures. Anum spends a lot of her time searching for solutions to commonplace problems - not just in her role in Client Services, but also in her volunteer work at CAIR. She specializes in connecting people to solutions for their problems. Anum has experience working in public relations, sales and marketing.