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Subuno is a credit card fraud prevention SaaS platform helping SMBs reduce fraud and chargebacks.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location New York City, NY, USA
  • Currency USD
  • Founded April 2011
  • Employees 2
  • Website

Company Summary

Subuno helps online merchants prevent payment fraud while automating, streamlining and simplifying their order review process.

Online merchants lose on average 1% of their annual online revenue to fraud. However, when including additional fees and costs associated with fraud (2-5%) and factoring in orders rejected (3-5%) due to suspicion of fraud, merchants are facing a 5-10% revenue leak as the result of fraud.


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    Edward Lin
    Co Founder

    Prior to founding Subuno, Ed ran the sales and biz dev team at a IP geolocation startup. Under his management, the company grew from screening 1 million e-commerce transactions a month to over 30+ million a month. Ed holds a sociology degree from Boston College.

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    Rita H Lin
    co founder

    Prior to joining Subuno, she was a patent attorney with Orrick, Herrington & Sucliff and Stroock & Stroock & Lavan, handling patent litigation and patent prosecution cases. Prior to attending law school, she was an IT consultant with Accenture and programmed asset management system for a large telecommunication client. Rita received two bachelor's degrees from MIT and her juris doctorate from Boston University School of Law.

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    Mark Lin
    co founder

    Prior to founding Subuno, he was a technical manager at Nexon Amerca with deep experience in payments and payment services. He directed and oversaw the implementation of Nexon’s payment services, including the prepaid game cards, credit cards, Paypal, and other networks. He led the effort to launch and change Nexon’s game card into a universal prepaid card. Mark holds a degree in operations research from Columbia University.