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Crowdsourced personal styling for women in their 30s/40s. Provides a personally relevant solution to the question 'But what should I wear?'

  • Stage Product In Development
  • Industry Fashion
  • Location London, GB-ENG, United Kingdom
  • Currency GBP
  • Founded July 2012
  • Employees 4
  • Website

Company Summary

StyleSparrow is a crowdsourced personal styling site: women ask styling questions and users suggest outfit collages and discussion. It is for women who aren't confident about creating outfits & can't easily go shopping with girlfriends anymore. Resolving the 'what to wear' question increases purchase conversion + provides a social experience. Currently pre-revenue, we are developing the beta site and raising funds to develop for V1.0


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    Fiona Thompson

    Fiona previously worked at McKinsey and JP Morgan. Fiona worked with Roger at the Prime Minister's Strategy Unit and graduated from Oxford University.

    Fiona's latest style quandry​ involved real-time queries about the line between mutton and lamb. Although the question was resolved too late for the incident in question, she's hopeful it won't happen again.

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    Roger Ahn

    Roger has launched multiple businesses, both for large corporates like Betfair and startups, turning ideas into functioning businesses. He also worked at the Prime Minister's Strategy Unit and for McKinsey. He graduated from Princeton.

    Roger's recurring sartorial challenges are t-shirt based. His most recent efforts have shown significant improvement.

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    Altay Ural

    Has been a product guy for longer than he is willing to admit. He's done this at start-ups, Betfair (where he met Roger), Yahoo!, the Financial Times Group and Wide Learning. Altay graduated from Cambridge and Northwestern University.

    Altay's most recent fashion crisis​ involved research into the best length of shorts. He realised that there is a modesty and a quiet self-dignity to be found in the world beyond short shorts.