StyleRocks

StyleRocks is a ground-breaking customisable jewellery website which disrupts the traditional jewellery design and purchase model.

  • Stage $500K in TTM Revenue
  • Industry Retailing / Distribution
  • Location Sydney, NSW, Australia
  • Currency AUD
  • Founded November 2011
  • Employees 1
  • Website stylerocks.com

Company Summary

By solving production issues & cutting out the middleman - the jeweller - StyleRocks offers customised jewellery at a fraction of the retail price. Ground-breaking technology & a partnership with one of world’s largest manufacturers means jewellery customisation is affordable. Customers are a) corporate female: time-poor, cash-rich, likes to get exactly what she wants b) her male counterpart and c) the bridal market designing wedding jewellery.

Team

  • Pascale A Helyar-Moray
    CEO

    A marketing communications manager with over 15 years experience in funds management and financial services marketing both in Australia and the UK. Pascale's strength lies in her ability to strategise and work effectively with the business to deliver excellent results. A strong eye for detail means that execution is always first class.

    After a break from corporate life, Pascale decided to tap into her lifelong passion for jewellery and created

  • Sebastien Eckersley-Maslin
    CTO

    Eckersley-Maslin runs BlueChilli - a Venture Technology company that builds and invests in digital start-ups by providing technology rather than cash. Through BlueChilli, EckersleyMaslin is currently launching a new online business every month and is opening incubators in Sydney and Melbourne

  • Pascale Helyar-Moray

Advisors

  • Izhar Basha
    Lawyer
    Unconfirmed
    Fusion Partners
    Accountant
    Unconfirmed

Previous Investors

  • Blue Chilli Capital Group
    Unconfirmed
    Jewellery manufacturer
    Unconfirmed
    Private investor
    Unconfirmed

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