Founder of StyleChi. I am a co-founder of Butterfly Twists and have experience of building a business from scratch - and the many challenges that presents! I have worked with key distributors from around the world and have a proven track record of getting results. My previous experience working in high pressure front office banking environments has made me confident with numbers and helped me to learn quickly and think on my feet.

Accounting & finance. Currently working with Deloitte, Zanda has a background in science and technology and a first in Physics from the University of Bath. He has experience in the conceptualistion of commercial products and taking them through the research, design and development stages. He has high numeracy skills and a very logical mind. Zanda and I studied together at university - we have a friendship that dates back over 10 years.

Buying Director. Currently Head Buyer at Secret Sales, Sandy has extensive experience in buying top brands for online retailers. Her previous role, as Senior Buyer at Cocosa at the time of launch, saw her establish the buying relationships for the site and work closely with the marketing team to define the site's positioning and tone. To StyleChi she will bring the personal contacts she has built up over the years, along with her experience.

Technology. Hudson has been working as a developer for over 12 years. His extensive knowledge of this field will ensure that StyleChi is up to date with the latest technology and web trends. Hudson has been working with me on StyleChi from the inception of the project and will continue to do so.