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Style Concepts

Retail venture exclusively addressing demand in tier 3 and tier 4 cities (~700 million population) in India

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Bengaluru, Karnataka, India
  • Currency USD
  • Founded May 2011
  • Employees 4
  • Website

Company Summary

Style Concepts addresses the latent demand for aspirational goods in tier 3/4 cities in India. We cater to this demand by prominently displaying our product catalogs in local mom-and-pop stores in these towns, who act as our Retail Affiliates. In short, by including the ‘retailer in the town’ as a stake-holder, we create value for all the elements involved in this triangular partnership – the end-customers, Style Concepts and our Affiliates.


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    Alphonse Reddy

    Total of 11 yrs professional experience in engineering, investment and hands-on implementation roles
    Involved in three telecom start-ups and turn around in building sales and distribution presence and telecom infrastructure (towers) across large geographies
    Previously employment: Hughes Software Systems, Sasken, Hexagon Partners, Delta Partners
    BE (BITS, Pilani), MBA (INSEAD Business School)

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    Balasubramanyam SV
    Business Development

    8+ Years of overall Experience in Retail sales, and store management
    Previous worked with Peter England (Store manager), Planet M (Store manager), Trinetra Super Market (Store manager)
    Setup and managed store operations for MegaMart in Tirupati
    MBA (Indian School of Business & Management), Diploma in Leather and Footwear Technology (APGILT, Hyderabad)