SGB is an all Australian online retailer who continues to discover, nurture and exhibit some of Australia's newest, most talented and innovative designers.
My Name is Lauren. I am a 26 y/o female with a passion for fashion. Early in 2014 I read an article about how Australian designers struggled to stay in business due to the overwhelming demand for a 'bargain' on international clothing brands. I couldn't believe that Australian women were so naive about how much talent we had in our own country & how we should be supporting young designers. It was then that I decided to launch Style Guide Boutique.