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Sturges Publishing Company

Converse with Harry Potter, Aristotle, Fermatt or Shrek. Input is assessed. At-level response helps to construct knowledge. $2/mo.

  • Stage Concept Only
  • Industry Consumer Products
  • Location Princeton, NJ, USA
  • Currency USD
  • Founded April 1985
  • Employees 2
  • Incorporation Type B-corp

Company Summary

Learning catalytics with continuous, formative assessment on the cellphone. LP provides opportunities for assimilation, exploration & active engagement: without the social negatives of shame/failure. To make sense of information is a highly-individualized process. To assimilate/digest/accommodate- to connect to previous experiences to create the 'a-ha' moment: a moment that usually occurs out of class. SPC is a Watson Ecosystem partner.


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    Sheldon Braddock Sturges

    Publisher. Producer. Community Organizer. A proven business-builder. Catalyzing entrepreneur. A specialist at creating highly profitable, exciting new products and services in the educational/ technology marketplace. Harvard BA. Middlebury MA. Teacher, Scholastic Publisher. Apple Developer. PBS Documentary Producer. Trinity Wall St. Vestry. President, Sturges Publishing Company. Co-Founder Princeton Future.

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    Roy J. Rosser

    Entrepreneur, Inventor [the first-down/yellow-line] and Algorithm Implementer
    PhD (Physics) Imperial College, London.
    Inventor of Virtual Advertising (US Patent 5,264,933).
    Co-founder Princeton Video Image (
    Implemented pattern recognition algorithms for virtual 1st Down Line in broadcast football and the ad on the wall behind David Ortiz when he is at bat.


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    Frederick Taft, Spieth Bell
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    Pietrinferno & Pietrinferno

Previous Investors

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    Sheldon Sturges, Roy Rosser, Claflin Capital,
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    Greater Washington Investors, Southeast Venture Capital,
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    Frank Goelet, Vengrowth, Alfred Weld, Edith Ingalls, Jane Davison,