in 1988, Jeff founded Dartmouth Publishing, Inc, a high-end illustration provider to major educational textbook and test publishers Pearson, Elsevier, Cengage, McGraw-Hill, Harcourt, WW Norton, and others.

Jeff realized the need for StudentLinkUp during his daughter’s college search process. Frustrated by the marketplace’s fragmented information sources, he began to conceptualize a more unified and clearly organized resource which would both