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StreetLight Data

We deliver analytics to the in-store retail ecosystem that rival the kinds of information now taken for granted in e-commerce.

  • Stage Prototype Ready
  • Industry Business Products
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded May 2010
  • Employees 2
  • Website

Company Summary

Our product is a data repository about how consumers use their city. Our clients are VPs of Marketing/Planning for retailers, commercial real estate, and wholesalers. Our data subscriptions support marketing decisions at the scale of a day (what to put on sale), month (what to stock), and years (where to site my new store). We answer questions like: Who is driving by your store and NOT coming in? How many make $80k+? Are they going shopping?


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    Laura Burbank Schewel

    Laura is an innovator in advanced transportation with expertise in sustainability, safety, and vehicle/system modeling and analysis. Laura has a BA in Literature and Environmental Engineering from Yale and an MS in Energy from UC Berkeley (PhD 2014). Laura was a Mobility + Vehicle Efficiency consultant at Rocky Mountain Institute and an Innovations Analyst at the Federal Energy Regulatory Commission. She is an NSF Fellow in Energy Engineering.

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    Paul Friedman

    Paul has 20 years of experience in engineering and product management of business intelligence, analytics, database architectures and Big Data technologies. Paul has a MS and BS in Computer Science from MIT. Paul served as a software engineer at MIT Media Lab, DEC, and Oracle. He co-founded and served as VP, CTO or Chief Architect at Stanford Technology Group (acq’d by Informix), Supplybase (acq’d by I2 Technologies), and Purisma (acq’d by D&B).

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    Kara John
    VP of Strategic Partners and Privacy

    Kara has over 15 years experience in locational data management, licensing and contracts, and privacy protection. She most recently served as the VP for Intellectual Property and Privacy at DMTI Spatial, a leading Canadian provider of geospatial data. Previous relevant experience include roles as VP of Sales/Marketing at Navitrak and management roles at NAVTEQ.


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    John Bautista @ Orrick

Previous Investors

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    Vision Ridge Capital (Reuben Munger) w/ Convertible Note of $450k
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    (200k of current raise already committed by friends and family)