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Strategic Medical Associates, LLC

Delivering technology to assist hospitals earn revenue as resources for expediting and improving biopharmaceutical industry clinical trials

  • Stage Not Set
  • Industry Healthcare Services
  • Location Cincinnati, OH, USA
  • Currency USD
  • Founded September 2007
  • Website

Company Summary

We offer drug industry innovators tools that add speed and efficiency to clinical trials - their largest expense and source of delay. Our platform uses proprietary, HIPAA compliant technology to access hospital electronic medical records, locate and communicate confidentially with the right patients for their input and recruitment to trials. We create new revenue for client hospitals and conserve market exclusivity for client drug developers.


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    James H Powell
    President & Founder

    Dr. Powell is a Cornell trained physician and clinical pharmacologist with 24 years experience in drug development and executive leadership for Procter & Gamble Pharmaceuticals. He has consulted for several industry innovators, the PhRMA trade organization, and been a member of HHS Secretary’s Advisory Committee for Human Research Protections. He has led the training of over 1,000 physicians in skills and requirements for clinical drug trials.

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    Brenda Conwell
    Vice President, Business Development

    Ms. Conwell is a skilled clinical operations professional with over 30 years experience in oversight of global clinical trials for The Procter & Gamble Company. She is an effective leader of high performance teams managing industrial clinical trials of health products from protocol inception through report completion. She is recognized for her agility to collaborate across diverse corporate and international cultures.

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    John E Pucke
    Vice President, Systems Innovation

    Mr. Pucke recently led Procter & Gamble Global Governance and Capability with responsibility for centralization of information management, establishing compliance with FDA and international regulations. Across a career with 3 drug companies, and the University of Cincinnati School of Medicine, he has more than 33 years of experience in global clinical data management, clinical research and development, and Clinical Quality Assurance.

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    David S Franklin
    Vice President, Cloud Strategies/Data Integration

    Mr. Franklin began his Cloud computing career as one of the industry’s first certified engineers. He maintains the Certified Administrator and Certified Developer credentials. He has implemented end-to-end system integrations with NetSuite and Oracle ERP systems, Marketing Automation systems and CTI solutions using both Avaya and Cisco. He is an industry innovator with experience testing pre-release platforms for

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    Aneita Zoutendam
    Vice President, Quality Management

    Ms. Zoutendam has over thirty-two years of experience in the healthcare and pharmaceutical industries. This includes supervisory roles in the hospital laboratory environment. Her industry roles included investigator site development and trainer in Good Clinical Practices regulations. Her more recent industry experience is as Auditor and manager Clinical Quality Assurance and Quality Control for Procter & Gamble multinational clinical trials.