One stop shop for made-to-measure women's wear

3 pronged model:
1. Marketplace of boutiques (20% commission)
2. Limited in-house designs (40% profit margins)
3. Tailoring Services (50% profit margins)

1. Customer selects and customizes from the wide range of designs on the site.
2. Instead of selecting S, M, L, she calls home our stylist to get her measurements taken, which are recorded for future orders
3. Perfect fitting dress home delivered