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IWOOD Ecodesign

iWood Ecodesign is a lifestyle brand of eyewear crafted of extraordinary woods that are micro-laminated for quality, durability and beauty.

  • Stage Not Set
  • Industry Not Set
  • Location United States
  • Currency USD

Company Summary

iWood Ecodesign is a company that designs and sells high fashion eyewear made of luxurious, rare and unique woods. We have developed proven manufacturing techniques using precision CNC laser wood cutters to make our wood frame fronts. We manufacture frames in 28 styles which we market to consumers in the high fashion and prescription eyewear segments.


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    Steve McMenamin

    Steve is the founder, owner, and visionary of iWood Ecodesign. His resume includes fashion industry experience with highly regarded companies starting with Izod Lacoste, four years in NYC working with Porsche Design/IWC Watches, and Hickey- Freeman. He has a total of thirty years experience in the industry, traveling extensively and working in key fashion markets of Paris and Milan.

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    Karen Crane
    Director of Marketing

    Karen brings over 30 years in the advertising/design business to the iWood team. Her experience spans the gamut of brand development and building, promotion, marketing, and advertising. Her unique experience that specifically benefits iWood is over 25 years experience with wood products clients, including three major national flooring manufacturers and several lumber products clients.

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    Kristine Johnson Pettit
    Director of Sales

    Kris worked in LA for the past 23 years, the last 10 years developing a business of children’s high-end fashion booties and marketing them through boutiques and an e-commerce site “” Kris has a marketing degree from the University of Louisville and an entrepreneurial spirit. She brings expertise in developing distribution relationships and sales channels, as well as extensive experience in online marketing and sales.

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    Kelly Levine
    Optical Clinic Sales

    Kelly has 12 years experience in medical sales, the last three years working for Bausch & Lomb selling to optometrists. Kelly has a B.S. in Marketing from Indiana University Bloomington.