Conceptualized the brand and has a keen understanding of the market and the consumer. With experience at And1 as the sole Product Line Manager and Brand Manager he has the ability to identify trends and opportunities. He played basketball at a high level through college and actively participates in and follows basketball culture.

Has 16 years of footwear development experience both in the U.S. on the brand side as well as in Asia on the factory side, understanding the entire product development process. She is extremely well versed in technical footwear requirements including sourcing, wear-testing, commercialization, and customs / duty issues. She has also developed NBA signature footwear for the likes of Kevin Garnett and managed And1 sponsored NBA programs.

Has 18 years of expertise in footwear product design and development, both in performance basketball and high-end dress shoes. He also has experience working directly with NBA athletes such as Monta Ellis and Lance Stephenson, and understands both the aesthetic appeal the shoes need to have as well as the functional elements necessary to excel at the highest level.