Market Problem: Tournaments organized by (junior) sport clubs are a vital part of the clubs yearly budget. In most cases volunteers handle all the processes, which means parents without experience and small resources. Amount of paperwork and man-hours regarding tournaments are vast and current solutions (excel, pen & paper) are not equipped to handle all the processes from registrations to individual statistics. Sponsorship deals, if any, are mostly about roll-ups next to pitches. Solutions for the players themselves are outdated and can not even provide the most simplest information regarding the events.

Business model: Statbeat is developing and selling a www.statbeat.com tournament-software to save tournament organisers' time and resources in the huge grass-root sport industry. Software handles all of the mandatory paper work and automatises processes such as games scheduling and registrations. It also provides much needed “NHL-like” statistics for all age&skill levels, which follows the users throughout their careers. In addition, it is showing huge potential as a marketing channel to this highly fragmented target audience.