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Star Toilet Paper

We print ads and coupons on toilet paper and provide it to venues at no cost thereby turning procurement expenses into a revenue stream.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Ann Arbor, MI, USA
  • Currency USD
  • Founded October 2010
  • Employees 5
  • Website startoiletpaper.com

Company Summary

Star Toilet Paper utilizes a two ply process to ensure success. The first step is to get a venue to carry our patented printed toilet paper for absolutely no cost. We are able to do so by using the revenue we bring in from the second ply of our company- obtaining advertisers. The benefit for advertisers is a unique and unmatched captive audience, $5 CPM, free content and coupon creation, and advertising with no competition in a given venue.

Team

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    Jordan Silverman
    Co-Founder

    Jordan founded Star Toilet Paper as a sophomore at University of Michigan in Fall 2010. He first brought the product to market in December 2011 and has worked arduously to make it a success ever since. He is integral in all decision making, sales, hiring, management, and many more of the hats an entrepreneur finds himself wearing!

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    Bryan Silverman
    Co-Founder

    Bryan has been working on Star Toilet Paper since the inception. He is integral in the day to day activities of sales, graphic design, marketing, blogging, social media, and long term planning. He was recently named the College Entrepreneur of the Year by Entrepreneur Magazine.

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    Jose Lugo Jr
    Partner

    Jose has been involved with start-ups for the past 8 years. His experience spans multiple industries including IT, E-Commerce, Advertising, Mobile, and the Automotive Aftermarket. He has been an early employee of every start-up he has worked for and co-founded his own mobile customer engagement company. Jose specializes in business development, social strategy and mobile methodologies.

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    Andrew Stover
    Partner

    Andrew Stover is an entrepreneur at heart, having started multiple businesses before joining Star Toilet Paper. He designed a similar venture early in his career and now brings that passion for unique advertising and marketing to the Star Toilet Paper team. Andrew helps with the strategic marketing and business development ensuring the company scales in the leanest manner.

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    Jason Rak
    CFO

    Jason joined Star Toilet Paper in the Fall of 2010 as Chief Financial Officer. Jason is a graduate from University of Michigan where he received a BBA from the Ross School of Business and is currently enrolled in the Masters of Accounting program for a fifth year. Jason hopes to continue developing the Star Toilet Paper brand with the objective of enhancing its financial position in the marketplace.

Advisors

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    Butzel and Long
    Lawyer
    Unconfirmed
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    Hessenaur and Associates
    Accountant
    Unconfirmed

Previous Investors

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    Jordan Silverman
    Unconfirmed
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    Bryan Silverman
    Unconfirmed