Start Right Foods

Our mission is to encourage a healthy, active lifestyle by creating delicious, protein-packed breakfasts that fit seamlessly into your morning routine.

  • Stage Product In Market
  • Industry Food and Beverage
  • Location St. Louis, MO, US
  • Currency USD
  • Founded August 2015
  • Employees 2
  • Incorporation Type C-corp
  • Website startright.com

Company Summary

Start Right Foods was founded by two former college athletes, Clint Matthews and Kyle Rood, on a mission to create convenient, on-the-go breakfasts that fueled their active lifestyle. Their vision - reimagine traditional breakfast favorites as nutritional powerhouse meals easy to prepare even on the most hectic mornings. Start Right's products include 3 SKUs of Belgian Waffles and 2 SKUs of Waffle Sliders sold in 700+ grocery stores nationwide.

Team

  • Co-Founder

    MBA graduate and Mizzou Football player, Clint Matthews has always had a passion for entrepreneurship. Clint spent his early years working in accounts receivable at a lumber yard, then went back to school to get his MBA and launch four companies over the span of five years, the first of which successfully patented and licensed technology currently used worldwide in the HVAC industry. He has experience raising capital and managing company growth.

  • Gene Gerke
    Co-Founder

    Having spent most of his career consulting for major brands and grocery stores, Gene saw the market need for a better-for-you breakfast brand and teamed up with Clint & Kyle to help launch the Start Right brand. He brough 40+ years of CPG experience, with clients including Proctor & Gamble, Anhueser-Busch, and Phillip Morris, along and wealth of contacts and investors to the team.

  • Co-Founder

    A former Track & Cross Country athlete for the University of Missouri, Kyle Rood graduated in 2012 with a Master's Degree in Biomedical Engineering. He teamed up with Clint in Mizzou's BioDesign and Innovation Program to launch two medical device startups, and served as the technical and engineering lead on both. Kyle has experience managing large projects from R&D to implementation, and handles operations and supply chain at Start Right.

Advisors

  • Dan Broderick
    Unconfirmed
    Leigh Thornberry
    Unconfirmed

Starting a startup?

Join the world's largest startup network for guidance, tools, and fundraising opportunities.

Get Started for Free