Many consumers seldom or never drink alcohol and the non-alcoholic "mocktail" market is a niche and fast-growing trend in the beverage industry with limited non-alcoholic options that are healthy, tasty and low in sugar. Major juice companies are capitalizing on this trend, but do not offer a premium, sophisticated alternative.
Stark will focus on this specifically and, as the founder, I have an unmatched passion, abstaining from alcohol.