Tara Matthews brand sold on a purely wholesale model selling to www.net-a-porter.com, Harrods, Harvey Nichols, Lane Crawford and Bergdorf Goodman to name a few. However, Tara Matthews stopped selling on this model to test selling directly to the consumer , which has proven to be successful. She created and ran a pop up store in Ibiza for the summer of 2016 and her new direct to consumer price point proved a winner.