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Sqord, Inc.

Fitbit for kids, Sqord makes active play more fun by allowing kids to track activity, earn points and rewards, and compete with friends.

  • Stage Full Product Ready
  • Industry Healthcare Services
  • Location Durham, NC, US
  • Currency USD
  • Founded June 2011
  • Employees 4
  • Website

Company Summary

Sqord is a social health company aimed at making physical activity engaging again for kids by creating a fun and competitive online world where points can be earned for real-world play. We have developed a low-cost, easy-to-use hardware-software platform that not only allows users to track activity, but also provides them with a highly social experience where they can earn points, compete with friends and win other online rewards.


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    Coleman M Greene
    Founder/ CEO

    Five years in the financial services industry; working in both general banking with Wachovia Bank and successfully building a private wealth book of business with a Merrill Lynch spin-out. In 2008, launched an online collegiate clothier, Dore Duds. Received his undergraduate degree from Vanderbilt University and his MBA from UNC Kenan-Flagler, where he was president of the Entrepreneurship & Venture Capital Club and a Carolina Venture Fellow.

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    Jeff Wright
    VP of User Experience & Design

    Previously led User Experience and Creative Design for iContact, a leading email marketing provider known for its ease-of-use and powerful features. Jeff has been designing web interfaces and user experiences since AOL hired him in 1994 as their first ever in-house designer, where he built their first design team. Has also been a freelance web designer/developer; Associate Creative Director for Arnold Communications, a top 20 marketing agency.

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    Chris Wylie
    Lead Developer

    Full stack developer with previous experience as a developer at healthcare IT company, CareAnyware. Chris has a BS in Computer Science from UNC Chapel Hill.

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    Two years at Cisco, BS in Computer Science from Ohio State University.


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    Hank Heyming, Troutman Sanders
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    Ronnie Eubanks, Thomas, Knight, Trent, King and Company

Previous Investors

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    Providence Health Systems
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    Kima Ventures