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Spotlight Solar

Our architectural structures make solar visible and attractive. This adds reputation value to the ROI from green building and rooftop solar investments.

  • Stage $500K in TTM Revenue
  • Industry Clean Technology
  • Location Chapel Hill, NC, USA
  • Currency USD
  • Founded December 2009
  • Employees 2
  • Incorporation Type LLC
  • Website

Company Summary

Spotlight Solar makes aesthetic solar structures, to differentiate high-visibility commercial and public properties.
Unlike utilitarian solar “racking” equipment, Spotlight products are designed to be seen. Spotlight allows solar to be visually appealing while signaling the owner’s environmental stewardship. Spotlight products complement a larger solar system, or other (hidden) environmental investment, making a statement in a visible location.


  • Craig is a career marketer with 20+ years experience, including leadership roles at IBM, Lenovo, Quaker. As VP at Lenovo personal computers, Craig led design and branding, and a global launch into the consumer market. He founded Inventive Branding consulting and has provided services to the solar industry. Craig is also a board member with Young Life and an advisor to Sovereign's Capital.

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    Chief Design Officer

    Rob is an accomplished industrial designer with over 20 years in design for architectural products, primarily with USG Interiors, and Pergo. Recipient of five industry design awards, including IDEA from IDSA. Rob was awarded a design patent for Interior Trees, a similar product to Spotlight Solar. He also founded a business serving property developers and builders.


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