You can't call your self a sports fan until you own a "Sportz" fan.
Sportz Fanz is launching a new product that reverses the personified concept of a sports fan and manifests the literal definition of a sports fan. i.e. our football sports fan is the football helmet that your team wears with a desk sized fan mounted to the inside of the fan.. Everyone knows some one who has to have an item simply because it has their team's logo on it . It stands to reason, sports fans will buy a fan that has their team logo.