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Sports Lever

Financial Engines meets Fantasy Football

  • Stage Full Product Ready
  • Industry Software
  • Location Tampa, FL, USA
  • Currency USD
  • Founded February 2012
  • Website

Company Summary

As baby boomers head into retirement, their lack of financial literacy is at crisis level – largely because they don’t understand the concepts and find them boring. Meanwhile, many of them love fantasy football because it’s fun and they understand it. If only we could reach those people and make them financially competent … We can! Sports Lever’s unique tools simplify financial management through sports metaphors - initially American football.


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    David B. Hirsch
    Founder & CEO

    Mr. Hirsch was previously CEO of Oragenics, a publicly traded biotech company. He led Oragenics from technical insolvency to a market capitalization of $100MM. Earlier, Mr. Hirsch founded a boutique legal and investment banking practice focused on distressed technology companies. Mr. Hirsch worked in corporate restructuring (Deloitte & Touche) and venture capital (Cottonwood Group). He has an MBA (Carnegie Mellon) and a JD (Drake).