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Sport Authority

An online video player offering daily analysis of the global sports betting markets that will be licensed to online betting sites.

  • Stage Prototype Ready
  • Industry Media and Entertainment
  • Location United Kingdom
  • Currency GBP
  • Employees 7
  • Website

Company Summary

Sport Authority is a programming service to consist of 4-6 hrs/wk of daily video analysis of the global sports betting markets. Programming is hosted within a branded video player for placement on client websites, to be further syndicated via clients' deep affiliate networks in order to sign new customers. Business model leverages industry marketing spend to create leading, independent programming service and destination for underserved community


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    Amory B. Schwartz
    Founder, Chief Executive

    Former Founder, Chief Executive of NASN (North American Sports Network), the European television network that was acquired by ESPN in 2007 (reported price of €83m). Amory managed NASN from its inception, and at the time of his exit, NASN was available in over 15m homes in 65 countries in Eur/ME. Backed initially by Vulcan Ventures and later by Benchmark Capital. Started career as an associate at Debevoise & Plimpton, NY/London.

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    John Lee
    Co-Founder, Head of Sales

    Director of BD Sport Ltd, which provides in-stadia betting services to 20+ English Premier League & Championship clubs. Previously, Head of Advertising Sales at NASN, where he secured more than $5m in sponsorship revenue from gambling companies for NASN. John has developed deep relationships with key decision makers wtihin the online gambling business community, and has closed 40+ deals with online sports betting brands throughout Europe.

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    Cian O'Donovan

    Previously, Cian was Director, New Media Operations, Setanta Sports, where he turned a small Irish web site into a top 15 UK sports portal. He was also instrumental in designing and launching the online presence of NASN. He has senior experience designing, building and managing enterprise web applications and creating innovative web content to integrate with online sportsbooks, mobile operators and sports info providers.

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    Don Perretta
    Executive Producer

    Seasoned programming producer, who was previously Head of Football for North One Television, one of the UK's largest and most successful production companies. Don was formerly the sports editor of Time Out magazine, and his production credits include: Producer, Football Italia, Channel Four, FIFA World Cup, European Cup, Wimbledon & the Rugby World Cup. He has established a reputation as an innovator in production, both for TV and for the web.


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