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SponsorHub, Inc.

Helps brands manage & measure sponsorships (events, athletes and team/league rights deals). Tracks the experience and amplification of fans.

  • Stage $500K in TTM Revenue
  • Industry Marketing / Advertising
  • Location New York City, NY, USA
  • Currency USD
  • Founded October 2011
  • Employees 8
  • Website

Company Summary

The company's technology monitors the audience, experience and amplification surrounding a sponsorship or experiential marketing campaign. The existing market lacks measurement needed to justify spend and effectiveness. SponsorHub addresses this need via a completely turnkey platform. Management hails from Apple, Interpublic Group and Madison Square Garden and investors include Gerson Lehrman Group, Barry Silbert and Esther Dyson, among others.


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    Robert Johnston

    Bob Johnston is Co-Founder and CEO of SponsorHub. Over the past ten years, Bob has initiated and developed deep sponsorship relationships with over 200 of the Fortune 500 companies, including major deals with American Express, Coke, Microsoft, Google, AT&T and many others. Bob has served in both the "buyer" and "seller" roles, implementing sponsorships from the buy-side while working as a marketing executive at Apple and from the sell-side while

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    Andrew Reid

    Andrew is responsible for overseeing SponsorHub's platform and defining its vision of digital and physical marketing convergence through technology. Previously, Andrew was VP, Products at Kaleidoscope, a division of Interpublic Group (IPG), where he spearheaded the creation of IPG's SponsorScience product, a platform for evaluating and managing major sponsorships. He also headed Octagon Digital, where his team served dozens of Fortune 500 clients

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    Chris Luken
    SVP, Analytics and Product Development

    Chris is responsible for leading SponsorHub's Client Services Division and its Data Products Team, which are collectively tasked to conceptualize, design, test and deliver the comprehensive set of sponsorship evaluation and measurement capabilities in every platform release. Chris is an experienced technology executive and former management consultant with a proven track record of delivering successful, high-value technology projects and implemen

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    Andrew Stein
    VP, Business Development

    Andrew is responsible for leading SponsorHub's Sales Team, its strategic partnerships and negotiating client contracts. Andrew brings to SponsorHub over 13 years of business development experience in the sports marketing and sponsorship space. Previously, Andrew was Director of Corporate Partnerships at Lagardere Unlimited, where he was responsible for generating revenue for the Events and Digital Innovation divisions. Before that, Andrew was par


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    Lowenstein Sandler; SorinRand
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    Frendel, Brown & Weisman

Previous Investors

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    MediaLink; Esther Dyson; Barry Silbert, Founder & CEO, SecondMarket; Gerson Lehrman Group
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    Archibald Cox, Jr., former Chairman, Barclays America; Martin Babinec, Founder & Chairman, TriNet
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    Quotidian Ventures, Deciens Ventures; James Dudenhoefer, Apple; Ari Kushner; Maxfield Capital