Default company panoramic image

Spoke Haven

Our mission is to provide a welcoming bike shop experience for all riders and marketing bikes as a sustainable means of transportation.

  • Stage Concept Only
  • Industry Sports
  • Location Madison, WI, USA
  • Currency USD
  • Founded December 2012
  • Employees 2
  • Website

Company Summary

Spoke Haven aims to create a new bike shop experience. We’d like a shop designed with clean lines, great customer service, and an easy to navigate purchasing experience. Integrating a coffee bar, hosting community events , and offering a customer lounge area will help create repeat business. Our goal is to reach customers who are intimidated by traditional bike shops, including new riders as well as women riders in the 25-45 age range.


  • Default avatar
    Cassandra Habel
    Owner/Sales Manager

    Cassandra’s spent several years working in the retail
    industry while attending school at Madison College. Most notably she worked at
    Machinery Row Bicycles learning the ins and outs of the bike shop business. Her current
    position is with Saris Cycling Group. The two years spent at Saris has helped her learn
    the manufacturing and distribution side of the cycling industry.

  • Default avatar
    Keri Johnson
    Operations Manager

    Keri received her Masters of Public Affairs in public
    and nonprofit management from the La Follette School of Public Affairs at University of
    Wisconsin-Madison. She is currently employed at UW-Madison in the Electrical and
    Computer Engineering department as a program associate and financial specialist.
    In addition to being employed full-time with the university, Keri is the Vice President of
    Strategic Planning for the local non-profit, Girls