Web & social media based community for people getting divorced w/ gift registry, content, products, services; compassionate-fun-informative.
Targeted potential: 2.3 million divorces each year (X 2) & unmarried same sex or opposite sex households.
He moves out and takes the BBQ, forks, and the bed. Friends ask what can I do to help? Go to Splitsvil.com. Name facilitators for a split event through Facebook. Interactive sharing, gift registry, blogs.
Divorce Attorneys ($20 Billion),Counselors, Realtors will target advertise. Scalable milestones birth, marriage, graduation, etc.