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A/B testing for apps and games.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Wilmington, DE, USA
  • Currency USD
  • Founded June 2013
  • Employees 4
  • Website

Company Summary

Splitforce lets you test multiple versions of your apps' texts, colors, layouts, IAP price points, and game mechanics and track how each version is affecting user behavior. Make decisions to incrementally improve your apps' without having to think twice, or recompile, or resubmit to the app stores. Our customers include mobile gaming studios, app developers and brands with mobile apps.


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    Zac Aghion
    Strategy & Marketing Co-Founder

    In 2010, Zac quit his job and moved to Shanghai with no prior knowledge of Chinese language or culture. One year later, he had learned to speak fluent Mandarin Chinese and was managing a bilingual online marketing team of 6 people at a local Chinese media company, Sinomedia (

    At ILABS (, Zac pioneered the application of Six Sigma design of experiments to A/B testing. Read more about it here:

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    David Ruiz
    Product & Technology Co-Founder

    Before Splitforce, I founded my own company and bootstrapped it's growth into a self-sustainable business which is still running today, check it out at: And before that, I was the IT Director of the Alliance Francaise en Chine, a network of French language schools in China.
    I earned my Masters in computer science from EPITECH in France. I love building software that lots of people use, and playing games with my two kids.