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Spitball Entertainment, Inc.

Create billion-$ character brands like Hannah Montana leveraging the low production cost and virality of multi-player online/mobile games.

  • Stage Full Product Ready
  • Industry Media and Entertainment
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded January 2011
  • Employees 6
  • Website

Company Summary

Spitball develops character brands that are launched via online/mobile games. Our first series, designed for girls ages 8-14, lets players become a virtual pop star with our character, Miya Mackenzie, as their guide. Currently over 100K registered users, the game monetizes via virtual goods and recurring subscriptions. Spitball’s mission is to create highly defensible, multi-billion-$ IP franchises at a fraction of the cost of traditional media.


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    Michael Trigg
    Founder & CEO

    Mike is the founder, original product visionary, and leader of all business aspects of the company. He was previously vice president of marketing and business development at hi5, one of the largest social networking and online gaming sites in the world. Prior to that, Mike was VP of Marketing and interim CEO of Spoke, a professional social networking site, and co-founded a web analytics company as well as a sports-focused social gaming site.

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    Jennifer Hansen
    Creative Director & Co-Founder

    Jenny provides art direction, UI design, and overall content/creative direction at Spitball. She was previously creative director for the kids' site, art designer at Ghostbot, character designer at Cinematico working on an animated series for Adult Swim, and designer at Mondo Media. Jenny has also consulted with a variety of animation and gaming clients, including Disney, Ubisoft, EA/Club Pogo, Leap Frog, and Cartoon Network.

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    James Woodward
    Lead Engineer

    James heads up all front-end development at Spitball. He previously worked at Acclaim Games (acquired by Playdom/Disney) where he worked on several titles including RockFREE, a Facebook MMO Guitar Hero-style game, and Kogamu, a Flash based MMORPG. James has also worked on games for Nickelodeon and e-learning games for the BBC.

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    Chantel Benson
    Game Producer

    Chantel creates and implements Spitball's episodic content and other game features using our WorldBuilder management tool. She was previously project coordinator at Float Hybrid Entertainment where she oversaw AR/UI software development. She was also a producer at Cinematico where she managed 3D animation production.

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    Manny Marquez
    Technical Producer

    Manny is producer and director for all Spitball's animation development and manages the company's off-shore animation team. He was previously lead animator at hi5 where he developed the company's 3D avatar system. Manny has held animation and artistic positions at a variety of animation and gaming companies, including Cinematico, MK Productions, Activision, EA, Mondo Media and the online virtual world site, Meez.

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    Sheena Carswell
    Software Engineer

    Sheena leads the server-side Java development for Spitball. She was previously a senior engineer at hi5, where she helped design and maintain a highly scalable back-end infrastructure to support the social networking site's 50 million users. Previously, Sheena was senior Java engineer at PlanetOut.


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    David Cohen, Cohen & Ostler
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    Mark Greenough, Greenough Consulting Group

Previous Investors

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    Chris Kelly, Former Chief Privacy Officer, Facebook & Candidate for CA State Attorney General
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    Mark Jacobstein, CEO of iSkoot (acquired by Qualcomm) and co-founder of Digital Chocolate
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    Greg Mrva, MD of Internet Practice at Barclays, former head of M&A at Yahoo