Imagine being on the basketball court of your favorite NBA team during a game, but from your living room. Now instead of paying for expensive tickets for an average seat, you can be closer to the action from the comfort of your home. How about shopping for new clothes, jewlrey, and even cars or homes with a first-person perspective in your house.

Just as RealD 3D controls 3D movies, we want to control 360 degree movies.