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SpatiaLink Solutions

SpatiaLink Solutions is developing cloud-based software solutions to aid category managers in designing retail shelf schematics.

  • Stage Product In Development
  • Industry Software
  • Location Bentonville, AR, USA
  • Currency USD
  • Founded August 2011
  • Employees 5
  • Website

Company Summary

SpatiaLink seeks to revolutionize the category management industry by breaking the mold in traditional business practices by optimizing the entire shelf-design process, maximizing on-shelf availability, and minimizing total supply chain costs. Our management team, located at the heart of the retailing universe in Bentonville, Arkansas, brings 32 years of experience in category management, supply chain, and information technology.


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    Aaron Huffaker
    President and Chief Executive Officer

    -Transportation Manager for Delek US / Mapco, responsible for fuel transport operations
    -8 years with Walmart in various supply chain roles: supply chain
    innovation, inventory management, international supply chain systems,
    and transportation
    -Managed 2011 Thanksgiving Flow program for Walmart US Stores resulting in a 6.2% sales increase over 2010 while holding 28.8% less inventory
    -Lean Six Sigma Black Belt and Retail Supply Chain Certifica

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    Steve Fortner
    Chief Product Officer

    -Category Manager for $1 billion account at Sam’s Club for Unilever
    -8 years in CPG industry with Unilever, Pepsico, and Shaver Foods in Category Management
    -Co-developed an in-house product assortment tool with the Business
    Development manager used globally by Unilever

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    Bethany Haefner
    Chief Business Development Officer

    -Category Manager for $2 billion confection category at Walmart with
    over 1,000 items, led to incremental growth of 2.3% in 2010
    -5 years in CPG industry with The Hershey Company and The Scotts
    Company in Sales, Marketing, and Category Management
    -Extensive experience in leading cross functional teams

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    Nate Allen
    Chief Information Officer

    -Strong I.T. background across several companies, including senior
    leadership responsibility at mid-size product manufacturer, Umarex
    -Project lead on RFID inventory system implementations for 6 multi-dollar regional and national companies
    -8 years of experience in web development and cloud computing

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    John Miller, CPA
    Chief Financial Officer

    -Over 3 years of experience in public and private accounting
    -Sales analyst with Kellogg’s on Walmart Team