Default company panoramic image


SparkReel powers fan video for brands and publishers.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Chicago, IL, USA
  • Currency USD
  • Founded August 2012
  • Employees 5
  • Website

Company Summary

SparkReel helps brands and publisher capitalize on user-generated video by: (1) Aggregating the strongest fan video content already out in the ecosystem and putting it to work for brands; (2) Engaging those influencers and fans to share more video content directly with brands and their fellow enthusiasts by making it easy; and (3) Delivering valuable insights and outcomes that drive a real ROI. More info:


  • Default avatar
    Matt Gibbs

    Matt has spent his entire career in digital and social media. His range of experience includes planning media for Showtime Networks, creating HP's first Facebook communities, launching the @TacoBellTruck and Purina Pet Charts, building Playboy's social media audience to the largest in magazine publishing, and founding Playboy's first ever safe-for-work property,

  • Default avatar
    Tabare Caorsi
    VP of Technology

    Tabaré started programming when he was 15 just to make computers "do what he wanted" and began programming non-stop once he got his way. He loves inventing new things and also working with existing technologies just to learn a thing or two. Prior to SparkReel, Tabaré worked for 2 global IT and software development companies. With SparkReel, it was love at first sight and they've been together ever since that magical moment.

  • Default avatar
    Dan Bowen
    VP of Engineering

    Throughout his career, Dan has enjoyed using technology to solve business problems and create new opportunities. He's continuously impressed with the endless possibilities that technology and innovation make possible. Prior to SparkReel, he has been a lead architect on Fortune 500 mobile web applications, lead developer of Playboy's internal affiliate marketing software and occasionally a freelancer.

  • Default avatar
    Caroline Chen
    VP Creative (Part-Time)

  • Default avatar
    Adam Hirsen

    Adam has spent his career learning to build companies. Before co-founding SparkReel, Adam spent 5 years with Sterling Partners. At Sterling, Adam helped to acquire, strategize, finance, grow and exit companies. Prior to Sterling, Adam was an accountant at PwC. Other pursuits include founding TextAway Mobile, which helps companies use text messaging for customer service, and Uptown Taxi, Miami University's (Ohio) first local taxi cab service.

Previous Investors

  • Default avatar
    Co-Founders and Family