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A fashion inspiration destination where social curation meets e-commerce. Customized product feeds provide members with engaging content.

  • Stage Full Product Ready
  • Industry Fashion
  • Location New York City, NY, USA
  • Currency USD
  • Founded November 2011
  • Employees 8
  • Website

Company Summary

SparkRebel has 18 fashion and beauty channels divided into categories (DIY, shoes), topics (runway designers, wedding) and budget (look for less, sales). Members (Sparkers) get personalized streams of customized, engaging content based on individual style, further curated by the community. Sparkers follow brands they love, and are served up daily feeds of new and on-sale products from merchants. SparkRebel gets commission for every product sold.


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    Elad Baron

    The team of 8 people is led by Elad Baron. This is Elad's fourth company with the first, Whale Communications, purchased by Microsoft, the second was profitably acquired by a US public company, and the third is still privately held (profitable and growing). The lead investor is Charlie Federman, a well-known investor in the NY Internet market.