Our business specifically targets customers wanting an authentic Italian experience. Southern Mezzogiorno caters in imported Italian: cheeses , cold cut meats , wine, all delivered as a platter or tapas. The core of the business will be a cocktail called ''Aperol Spritz'' that is a symbolism of Aperitivo. The Aperitivo is a time when the people finish work and they gather together with work mates to share a drink and eat appetizers that are perfectly matched together. It is a pre-dinner experience that is great for networking, business meetings and having a fun time with friends or family.
The target demographic are people of medium to high social economic class: business people, office workers and creative teams.
The trend is already spreading around the major cities like Sydney and Melbourne. The Brisbane city is an untouched market which is why now is the best time then ever to create the Italian culture that is igniting.
The competition are businesses in the food industry which are more focused on sit down dining. It is a great opportunity to create a sophisticated yet different style of dining experience which the Australian and more specifically the Brisbane food scene is waiting for.
Our vision is to start small and provide a quality dining experience with a difference, and eventually grow to be a global franchise.