Soup Up! is a food truck that will sell low-cost and nutritious soup in Harlem where there are few healthy food & fresh produce options.
Low income areas such as East Harlem have low accessibility to healthy restaurants and fresh produce, which is available in only 3% of its bodegas. Without access to healthy & inexpensive foods, those living in these areas have minimal options to let them break out of the cycle of unhealthy eating. Soup Up! sells soup, a low-cost and nutritious food, to these areas in order to raise awareness of nutritious eating and encourage healthier choices.