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Soup Peddler Products, LLC

The Soup Peddler is positioned to revolutionize the soup market by creating a strongly-branded line of fresh, clean, refrigerated soups.

  • Stage Prototype Ready
  • Industry Food and Beverage
  • Location Austin, TX, USA
  • Currency USD
  • Founded July 2012
  • Employees 3
  • Website

Company Summary

The Soup Peddler is the most interesting, authentic brand story in soup (e.g., See David Ansel's book on In 2002, The Soup Peddler literally delivered artisan soups by bike in Austin TX. As the company grew, it bought a fleet of refrigerated trucks to deliver all over Austin TX. In 2010, the company expanded with a retail store, which became profitable in year 1. Soup Peddler Products, LLC is a spin off company.


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    David Ansel

    Trained as an electrical engineer turned software programmer turned chef. Founded Soup Peddler in 2002. Wrote Slow & Difficult Soups in 2005. Featured in Food & Wine as well as on The Food Network.

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    Amy Ramm
    VP of Operations

    Founder / past CEO of Nada Moo, a coconut ice cream (2004 - 2012). Sold company in 2012. Chef / instructor.

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    Daniel Helfman
    VP of Marketing, Business Development and Media

    Former National Director of Marketing, Advertising and Media for Jason's Deli (238 stores, $500 MM in sales).

    Former Director of Marketing and Business Development for Greyston Bakery - a major vendor to Ben & Jerry's.


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    1. David Barash - former 15 yr executive with Ben & Jerry's; 2. Scott Rea - former CEO / owner of a soup mfg plant in Fort Worth
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    3. Lynea Schultz-Ela - former long time purchasing director for Whole Foods Market (hdqtrs)

Previous Investors

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    David and Meredith Ansel
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    Frost Bank