Pinclude was founded in Invercargill after winning Startup-weekend Invercargill. The idea was to provide a service for businesses that will allow them to easily target more customers. Pinclude revitalizes the current methods of pushing specials out to the most relevant consumers based on geo location. It works by turning any social media update (such as a status or a tweet) into a specials broadcast, which can then be pushed out to our channels.