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Soulblendr is a DIY/Crowdsourcing marketplace for creating, selling and licensing unique IP branded merchandise and independent designs.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location San Mateo, CA, USA
  • Currency USD
  • Founded January 2011
  • Employees 4
  • Website

Company Summary

We are passionate about DIY crowdsourcing and the future of independent design and manufacturing. We believe that the future of high demand "authentic consumer goods" is at the center of independent design orbiting around passion brands. A manufacturing ecosystem where any IP rights holder from rock band to cult brand can work side by side with independent designers and their fans to create, share, test and sell inspired merchandise together.


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    Charley Hoefer

    Charley was trained by some of the best at IBM, Ogilvy & Mather and Ziff-Davis. He has been at the forefront of the online industry since 1993 working with notable tech and consumer brands to build and grow new media business models from the ground up. Some industry leaders include IDG, Talk City and Sony. He has been an entrepreneur almost his entire career, recently serving as an advisor in Northeastern Universities venture incubator, IDEA

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    Joe Pierce
    Chief Geek

    Joe has overseen the development wide range of digital solutions including web-sites, apps, social media, search, and rich-media for a wide-range of cool global brands including Maker's Mark and Triumph Motorcycles. Joe was the Chief Operating Officer at The First Thirty Days, he was co-founder and CEO of, a company that he sold to Sony, and Joe has worked for International Data Group in various senior technology and leadership roles

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    Blake O'Neill
    Interim COO/CFO

    Blake's background as a financial and management executive covers a broad gamut of industries and companies. Over the last six years, he has been engaged as a management consultant providing financial and operational services to start-ups and early growth-stage companies. During this time, he has worked closely with a boutique angel investment firm handling deal structure, due diligence and post-closing reporting.

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    Niels Schroeter
    Chief Music Officer

    As an expert with extensive experience in every area of the music business, I have a perspective that makes me uniquely qualified to help artists, brands, and individuals successfully navigate the very choppy waters of an entertainment industry in constant flux. In addition to being a professional artist manager for 20+ years, I have served as GM of Warner-distributed independent label (and its affiliated publishing company), Surfdog Records.


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    Jay Monahan, Deputy In-house Counsel., Zynga
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    Blake O'Neill

Previous Investors

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    Upon request