I have always had a passion for extreme sports and participate myself in them. Since I was a kid I had a intuition on starting this company, when I was in surf and skate shops, and thought to myself I can do better than wha'ts out there. That is my definitive purpose. The idea is to start small and work my way up. I want to have a product that is of quality and appeals to the mass market. Brand recognition is what I am aiming for from the start.