

Soom Foods, LLC
At Soom Foods we have a vision to be the most well known & trusted brand of tahini products for American chefs & at-home cooks
- Stage $1M in TTM Revenue
- Industry Food and Beverage
- Location Philadelphia, PA, US
- Currency USD
- Founded November 2011
- Employees 7
- Incorporation Type LLC
- Website soomfoods.com
Company Summary
Soom Foods was started in 2013 by sisters Shelby, Jackie & Amy Zitelman. They had a vision that tahini would become a staple ingredient in America, and have spent 6 years validating this theory. The Company has grown its revenue to $2.25 million, and has achieved national distribution through an Omni-Channel sales effort. "Soom" has become one of the best known brands of tahini by the press and by culinary, dietary and lifestyle influencers.
Team
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co-founder & COO
Shelby oversees Soom Foods operations and administration and supports the company’s development and strategy. As a graduate of the Wharton School of Business, Shelby gained experience business planning, fundraising and operations as a fund analyst at Ben Franklin Technology Partners, and co-Director of an international Jewish non-profit organization, PresenTense.
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Amy Herschco-founder & CEO
As the VP of Sales Amy is responsible for Soom Foods sales strategy and account management. With a degree in Interpersonal Communications from the University of Delaware, she connects with potential and current customers, from initial contact to closing. Amy has been primarily responsible for the growth in the Soom Foods customer list to date.
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co-founder & CPO
With her husband Omri, Jackie is responsible for sourcing and importing the tahini to America. When she is not coordinating an import, she allocates approximately one day/week to Soom Foods on operational and administrative tasks. Jackie also uses her Masters Degree in Environmental Studies for Tel Aviv University to promote Soom Foods environmental consciousness through our membership with One Percent for the Planet.
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