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Sonoma is the Lot18 of Brazil, offering expertly curated wine and gourmet products, engaging content and prices up to 60% below retail

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location São Paulo, Brazil
  • Currency BRL
  • Founded February 2012
  • Employees 6
  • Website

Company Summary

Sonoma is an ecommerce platform that specializes in curating top wines and gourmet products in limited-time sales, at prices far below retail. Brazilian consumers are lacking online resources for both discovery and education with regards to wine and gastronomy. Sonoma provides both, while working directly with vineyards and a vast network of small importers to reduce costs, cut out middlemen, and offer consumers amazing items and amazing prices.


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    Alykhan Karim

    Former Director of Sales & Services at Oppa, a São Paulo based ecommerce startup. Previously served as Director of Business Development at IvyDate and as an equities trader at Trillium Trading, a NYC based hedge fund.

    Fluent in Portuguese & Spanish, with ten years of experience living and travelling in Latin America.

    Graduate of Brown University (AB in International Relations). Passionate about wine and food!

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    Edson Barbosa de Souza
    Director of Product and Sourcing

    Former CEO of Estação de Vinho, a São Paulo based wine ecommerce site. Previously served as a Senior Manager at Lloyds Bank and as founding partner in EVOLVE.

    Professional Sommelier (Associação Brasileiro de Sommeliers). Aided Estação de Vinho grow to 80,000 members without significant investment.

    Graduate of Fundação Dom Cabral (MBA) and Instituto Tecnológico de Aeronáutica (ITA).


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    Ferraz de Cobra e Camargo
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