After she finished her degree in Mathematics & Business Studies at Warwick University in 2011, she worked as a tax consultant in London. After 2 years, she then decided to pursue her passion for shoes and went into study & research on footwear at London College of Fashion. Since then, she has used her business intuition to marry technology with fashion and created Solely Original to afford every women the luxury of comfortable and stylish heels.

He has devoted more than 20 years of his working life in shoemaking, previously worked at Upper Street, one of the company's competitors for 3 years.

He has about 15 years of experience in website development and founded his own company Smart Hosting at the age of 15.

Prior to this, she has three years of experience working as a journalist and fashion stylist for publications such as Interview Magazine, she then made the leap into content marketing and has worked with brands that include Hugo Boss and IKEA.