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Solar and Energy Loan Fund (SELF)

We provide affordable financing to low to middle income households for energy efficiency improvements.

Company Summary

SELF is an emerging Community Development Finance Institution (CDFI) that provides affordable financing to low to middle income residents and small businesses in Florida seeking to make energy efficiency improvements and install renewable energy systems. SELF seeks to jumpstart the local economy by saving money for homeowners (15% of utility costs), strengthening the state’s renewable energy industry and creating green jobs.


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    Doug Coward
    Executive Director

    Coward has more than two decades of professional experience in Florida as a planner, clean energy entrepreneur, and elected official, including 12 years as a St. Lucie County Commissioner. In addition to more than a decade of public service, Doug has worked as a Senior Environmental Planner with St. Lucie County, an Environmental Specialist, and Clean Energy Executive in the private sector, and Community Planner with 1000 Friends of Florida.