Society Plus LLC

Society+ is a website where a plus-size woman's hero, Jessica Kane, sells unique clothing to the 100mm women who cannot find fashion-forward plus size apparel.

  • Stage $1M in TTM Revenue
  • Industry Retailing / Distribution
  • Location Melbourne, FL, US
  • Currency USD
  • Founded March 2015
  • Employees 10
  • Incorporation Type LLC
  • Website societyplus.com

Company Summary

With 23% MOM growth in its first 12 months, a <10% return rate, and viral social engagement, our results prove our thesis: plus size women want more and better fashion choices from a company with which they have an emotional connection. Society+ targets these dissatisfied women, ages 25 – 45, which represents 24M women with $10B in untapped purchasing power. Society+ forges strong bonds with customers, yielding high LTV.

Team

  • Michelle Crawford
    CEO and Co-founder

    MBA, Florida State University
    Formerly Director of Product Development at Level(3) Communications, with responsibility for $350mm worth of product.

  • Jessica Kane
    Creative Director and Co-founder

    Plus-size lifestyle and fashion industry influencer, with 5mm visitors to her Facebook page every week. Winner of the 2012 Portland, OR Woman of Influence of Award. Former owner and Executive Director of Portland Fashion Week. On the board of the UK Plus Size Fashion Week.

  • Mark Bomber
    VP Marketing Operations

    Former Director of Marketing at Tyco.

  • Jasmyn Bennett
    Director of Product Development

    Former in product development at Nine West.

  • Tasha Macri
    Director of Marketing

    Former stylist and design assistant at Betsey Johnson in New York City.

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