SocialThread
B2B platform that tracks and analyzes fashion trends for designers and manufacturers by utilizing social media.
- Stage Product In Development
- Industry Mobile
- Location Los Angeles, CA, USA
- Currency USD
- Founded March 2012
- Employees 1
Company Summary
SocialThread follows the consumer voice by utilizing popular social media platforms such as Pinterest, Lookbook.nu, Twitter, and style blogs. This B2B platform aggregates, filters, and analyzes content to answer questions that revolve around color, silhouette, patterns, styling, and overall trends. By identifying emerging trends, creative teams can visually see how a trend evolves as it crosses over from runway to style leader to mass market.
Team
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Emily KolbergCEO
Emily Kolberg // Founder & CEO: With a background in fashion and a focus on trend, Emily has consulted for large companies such as Charlotte Russe, Cherokee, and Sunrise Brands. She graduated from FIDM in 2009 with a degree in Product Development and in 2010 with an advanced study degree in International Manufacturing and Product Development.
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Kelly FountainAdvisor
As a super savvy industry professional, Kelly graduated from FIT and has worked for large junior product development companies for 35+ years including Corral and Kellwood. She was involved in the launch of Le Rock, Seven, Elizabeth and James, and Olsen Boy.
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Andrea McCookAdvisor
A design and merchandising expert, Andrea has always felt that trend is at the center of importance when designing a line. She has worked for Guess, Billy Blues, Tarrant Apparel Company (now Sunrise Brands), Corral, PacSun and Colorfast Apparel.
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Wendy BendoniAdvisor
As the founder & creative director of Lifestyle for 16+ years (trend forecasting service), Wendy understands what clients’ need and how they are evolving. She is also a professor focused on digital tracking of consumer behavior (social media).
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William HsuAdvisor
A startup mastermind, Will has a B.S. in Industrial Engineering from the Terman School of Engineering at Stanford University, MBA from the Wharton School of University of Pennsylvania, is the co-founder of Mucker Lab, and an executive of a Fortune 100 company
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