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B2B platform that tracks and analyzes fashion trends for designers and manufacturers by utilizing social media.

  • Stage Product In Development
  • Industry Mobile
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded March 2012
  • Employees 1

Company Summary

SocialThread follows the consumer voice by utilizing popular social media platforms such as Pinterest,, Twitter, and style blogs. This B2B platform aggregates, filters, and analyzes content to answer questions that revolve around color, silhouette, patterns, styling, and overall trends. By identifying emerging trends, creative teams can visually see how a trend evolves as it crosses over from runway to style leader to mass market.


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    Emily Kolberg

    Emily Kolberg // Founder & CEO: With a background in fashion and a focus on trend, Emily has consulted for large companies such as Charlotte Russe, Cherokee, and Sunrise Brands. She graduated from FIDM in 2009 with a degree in Product Development and in 2010 with an advanced study degree in International Manufacturing and Product Development.

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    Kelly Fountain

    As a super savvy industry professional, Kelly graduated from FIT and has worked for large junior product development companies for 35+ years including Corral and Kellwood. She was involved in the launch of Le Rock, Seven, Elizabeth and James, and Olsen Boy.

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    Andrea McCook

    A design and merchandising expert, Andrea has always felt that trend is at the center of importance when designing a line. She has worked for Guess, Billy Blues, Tarrant Apparel Company (now Sunrise Brands), Corral, PacSun and Colorfast Apparel.

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    Wendy Bendoni

    As the founder & creative director of Lifestyle for 16+ years (trend forecasting service), Wendy understands what clients’ need and how they are evolving. She is also a professor focused on digital tracking of consumer behavior (social media).

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    William Hsu

    A startup mastermind, Will has a B.S. in Industrial Engineering from the Terman School of Engineering at Stanford University, MBA from the Wharton School of University of Pennsylvania, is the co-founder of Mucker Lab, and an executive of a Fortune 100 company