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Ss mark cmyk

Social Standards, Inc.

Encoding social data into market specific ‘SKUs’ enabling brands to objectively measure and actionably analyze the customers' voice as if it were sales data.

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location Oakland, CA, US
  • Currency USD
  • Founded February 2011
  • Employees 6
  • Incorporation Type C-corp
  • Website

Company Summary

Social Standards has created a platform that gives the industry the entire view of their full respective market, through the organic voice of their customers. We provide objective measurements that brands can finally trust, while extracting actionable analytics in forms they are familiar. The solution is backed by a strategic partnership with the world’s largest market research company, Nielsen, and direct partnerships with Instagram & Twitter.


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    CEO / Co-founder

    Entrepreneur & marketing executive experienced in building and leading global teams with a solid track record of creating and growing profitable businesses spanning multiple industries including media and cloud tech, mobile, and big data. Grew and managed annual revenues in excess of $270M. Previously worked at Dolby Laboratories and Gracenote.

  • Founder and C-level exec at two startups that sold to Rovi. SVP of technology at Gracenote. Vlad's metadata and content technologies can be found at the core of mostly every media entertainment system including: Apple iTunes Genius and iTunes Match, Google Play, Amazon, Spotify, etc.